According to a Forbes report, Google is entering into a cooperation with the NFT expert Dapper Labs and supports the Flow Blockchain with its cloud services. At the same time, Google is taking a position against AWS.
The search engine giant Google apparently wants a leading role in blockchain technology and the world of Non-fungible tokens (NFT) ingestion. Like the magazine Forbes reports, Google is now cooperating with the Canadian start-up Dapper Labs. This is best known as the developer of the $ 680 million NBA top shot marketplace.
As part of the deal, Google Cloud will serve as the network operator for Dapper Labs’ flow blockchain. The entire ecosystem of NFT, games and apps at Dapper Labs is based on this. Janet Kennedy, vice president of Google Cloud North America, said the multi-year partnership will help Dapper Labs expand the startup’s operations through “scalable, secure infrastructure” provided by Google. Roham Gharegozlou, CEO of Dapper Labs, confirmed the partnership early Tuesday via Twitter by welcoming Google to the Flow blockchain.
This summer, Dapper users were making between 500,000 and a million transactions per week. The NFT platform is thus according to the Industry data website Dapp Radar the fourth largest by sales volume. The top shot collection for the North American professional basketball league NBA has broken several NFT sales records. Since launching in September 2020, it has had a sales volume of nearly $ 700 million. According to Dapp Radar, the only platforms that outperformed Dapper were the ETH-based Open Sea, Axie Infinity, and CryptoPunks.
Google is in direct competition with Amazon Web Services
With its cloud and this new cooperation, Google is undoubtedly declaring war on its major competitor Amazon Web Services (AWS). Accordingly, Google has also facilitated the integration of flow developers into its software, which gives them an additional incentive to prefer Google Cloud to the competition from Amazon.
But the approach is fundamentally different. AWS relies on central servers that currently (still) dominate a third of the Internet. The new, blockchain-based implementation of the World Wide Web, on the other hand, is scattered all over the world.
Blockchain technology is becoming more and more mainstream. Therefore, companies like Dapper need a scalable, secure infrastructure to grow their business and, more importantly, support their networks
continues Janet Kennedy. With the entry of Google, the NFT market should continue to improve. August was a record-breaking month anyway. Industry data shows 30-day revenue of more than $ 2 billion. The transformation from a small and obscure corner of the crypto industry to a multi-billion dollar market now appears to be final.