The bear market and the slump in cryptocurrencies seems to have not affected some big BTC companies. After all, giants like Binance, Bitget, Bybit, among others, continue to announce news even in the bear market.
In the case of Binance, the company announced a strong new partnership with football superstar Cristiano Ronaldo. The player is a five-time FIFA Ballon d’Or winner and one of the greatest players in football history.
Binance and Cristiano Ronaldo
As informed by Binance the partnership with Cristiano Ronaldo involves a series of actions, such as the launch of an exclusive collection of NFTs.
Cristiano Ronaldo and Binance will create a series of collections for sale exclusively on the Binance NFT platform.
The first collection will launch in late 2022 and will feature designs created in collaboration with Ronaldo himself.
“Cristiano Ronaldo has amassed one of the most dedicated fan bases in the world. All this through their authenticity, talent and charity work,” said Binance Founder and CEO “CZ” (Changpeng Zhao).
In addition, CZ highlighted that the collection of NFTs is just the beginning of the partnership with Cristiano Ronaldo. Meanwhile, the football player highlighted his relationship with fans:
“My relationship with the fans is very important. I know the fans will like the collection as much as I do.”, Ronaldo said.