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Dolce and Gabbana with the most successful fashion drop in the NFT sector

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Dolce and Gabbana
Source: Shutterstock, Tupungato

The NFT sector is gaining more and more popularity, as evidenced by its use in the real world. Recently, the world-famous fashion brand also entered this area of ​​cryptocurrencies Dolce and Gabbana.

Dolce and Gabbana with NFT collection

The Italian giant from the world of fashion entered the world of the NFT by releasing its collection called “Collezione Genesi”. It is the debut NFT collection of this brand, which consists of various digital and physical works. The auction for this collection was held at NFT marketplace UNXD working on the Polygon network. The brand boasted a very nice sales number a few days ago. The collection collected more than 1 885 ETH, making it the most successful digital fashion drop in history.

Items and individual NFT products were presented at three major fashion events in cooperation with UNXD. Specifically, it is an event Alta Moda, Alta Sartoria and Alta Gioielleria. The auction itself was launched on the UNXD website on September 26.

In addition to the digital NFT, the winners of the auction themselves also received its physical version. For example, the so-called the glass suit contained a set digital, physical and also experiential goods.

Demonstration of product types for winners

Demonstration of product types for winners. Source: UNXD

The UNXD marketplace stated that the collection was taken care of by the founders of the well-known brand themselves, Domenico Dolce and Stefano Gabbana. Creating designs and completing the collection required incredible 16,000 hours of work.


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