The first non-fungible token (NFT) music album ever hit the market. The initiative is a partnership between Gala Games and rapper Snoop Dogg.
“We are releasing the latest Snoop record (BODR) on the blockchain. And the tracks are being sold as NFTs which you will find in Stash Box NFTs. Stash Boxes are available now in limited stock for a limited time.”
Snoop Dogg’s Stash Box
As the project’s website explains, the Stash Box consists of a box including 1 of 17 NFT songs from Snoop’s new album Bacc On Death Row.
The total supply of Snoop Dogg’s Stash Boxes is 25,000 units. Each one costs them the equivalent of $5,000 in GALA tokens.
In addition, according to the project’s website, holders of the box can receive exclusive drops, such as movies, comics, images and unique opportunities to participate in shows.
Also, whoever completes the album, purchasing all 17 songs, will receive rewards from the physical world.
This includes concerts and private parties, “including possibly barbecues at Snoop Dogg’s house,” limited-edition Death Row jewelry, and Gala Music made to Snoop’s specifications.
“There will be more information later on the details to be defined for all these rewards, but for now, think of the Snoop Dogg Stash Box as a lifetime membership in an elite club,” the website reads.
Snoop Dogg’s digital album is part of a larger project, Gala Music, a kind of decentralized streaming service.
“It’s a decentralized world for music that empowers artists, supporters and fans, allowing them to actively participate in the music experience like never before,” says Gala.
In practice, Gala Music will be the first decentralized label that will officially launch on February 11. On the occasion, Gala will present the scope of Gala Music’s plan.