Well-known actor Matt Damon stars in an advertisement for the cryptocurrency platform Crypto.com. The ad, titled “Fortune Favors the Brave,” is directed by Oscar winner Wally Pfister and will air in more than 20 countries. The cryptoplatform “shares my commitment to providing people around the world with the tools they need to take control of their future,” Damon said.
Matt Damon in the Crypto.com advertising campaign
The cryptocurrency platform Crypto.com launched a global advertising campaign on Thursday with Hollywood actor Matt Damon in the lead role. “Fortune Favors the Brave” is directed by Oscar winner Wally Pfister and produced by David Fincher.
“It emphasizes the company’s own characteristics and at the same time inspires those who want to change the course of history with a timeless phrase first uttered thousands of years ago,” the platform said in an announcement.
The company said Matt Damon’s commercial will be broadcast in more than 20 countries and will build on “recent sponsorships, including Formula 1, UFC, 76ers and more.”
Marszalek, the company’s CEO, said in a series of tweets that the advertisement is “A tribute to those who have gotten us this far and is also an invitation for those who will get us further.” He added: “We are a community that builds the future of the Internet, Web3. Web3 will be fairer and will be owned by creators, developers and users. You. ”
“We wanted to make a very strong connection – cryptocurrencies are less and less about trading and more about building the future of the Internet.”
Crypto.com recently partnered with Water.org, a global non-profit organization co-founded by Damon that provides water and sanitation to people in need. The company has donated $ 1 million to the nonprofit and is launching initiatives to encourage more than 10 million users worldwide to support the cause.
“Like what we do with Water.org, Crypto.com is a cryptocurrency platform that shares my commitment to providing people around the world with the tools they need to take control of their future. They have built a cryptoplatform that is accessible and puts people first. ”