Polkadot could become official sponsor of FC Barcelona
2 min readThe Polkadot blockchain protocol could be one of the next sponsors of Spanish football club FC Barcelona.
The network would replace the Beko company in the sponsorship position. After all, the company’s contract with Barça is set to expire on July 1.
However, there are other strong candidates to support the Catalan club, China’s tech giant Tencent.
Polkadot is an option to become the sleeve and training kit sponsor, replacing Beko, not Rakuten.
— Barça Universal (@BarcaUniversal) January 23, 2022
— @mundodeportivo
Polkadot and Barcelona have advanced conversations
According to local sports portals, the blockchain network created in 2016 is well-priced to stamp the club’s shirt.
FC Barcelona described the protocol as a platform that allows for a “high number of transactions per second”.
The Spanish team revealed that it will thoroughly examine the available options. You will then choose the sponsor that responds to your long-term strategy:
“The club has decided to take things patiently to analyze in depth each proposal in acquisitions to reach the most profitable deal in the long term.”
As reported by Sport.es, Barcelona’s conversations with those responsible for the Polkadot project are advanced.
“This last company [Polkadot] also offers much larger amounts of money than what Rakuten was paying,” said the portal.
The club stated that new sponsors will be revealed soon in order to start printing kits for the upcoming season.
So, if Polkadot becomes the new sponsor, it will get a prominent place on the shirt sleeve and in the training kit.
The Polkadot blockchain DOT token is down as well as other cryptocurrencies on the market. At the time of writing, the crypto asset is priced at $16.85, having dropped almost 35% in the last 7 days.
Barcelona and cryptocurrencies
FC Barcelona is not exactly a newcomer to the digital asset industry. After all, a few months ago, the team partnered with NFT Marketplace Ownix to launch a collection of non-fungible tokens.
However, shortly afterwards, the club canceled the deal after consultant Moshe Hogeg, linked to the company, was arrested.
Prior to that, the club had rejected a multimillion-dollar sponsorship from an unnamed cryptocurrency exchange.
According to the “EFE” agency, the exchange in question would be among the three largest in the sector. The company would have offered the equivalent of $84 million annually to the club in addition to a 20% bonus related to the performance of the professional team.
However, the commercial sector rejected the offer, claiming that the company’s area of activity is “controversial”.
It is worth noting that Barça was one of the first clubs in Europe and signed a partnership with Socios.com for the launch of the Fan Token.
