Rapper Kanye West will release a collection of NFTs

Rapper Kanye West’s Yeezus brand has filed 17 trademark applications with the US Patent and Trademark Office.

Kanye West enters world of NFTs

This could indicate a possible shift in Kanye West’s view of NFTs. After all, he has criticized these assets in the past.

Kanye West has filed 17 new trademark applications around his YEEZUS name.

The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT’s, toys and more. 👇#KanyeWest pic.twitter.com/bI7RkA1Pk3

— Josh Gerben (@JoshGerben) June 1, 2022

The filings mention “blockchain-based non-fungible collectibles, assets, coins and tokens”. In addition, there is also the mention of “online retail store services with downloadable digital art”.

In this case, the description is the same as used by other services that have registered patents for NFT stores.

However, it is unclear whether there is an immediate intention to use the trademarks. That is, it is not known how exactly they will be used.

The registrations are on a 1B basis, which means that there is a genuine intention to use the trademarks in the future. However, in the registry, applicants are not required to give details of when this will be done.

One of Kanye West’s produced rappers, French Montana, recently announced a collection of NFTs. As Montana revealed, the collection consists of 10,000 NFTs, which will unlock experiences in the physical world.

There will be rare NFTs, which will provide behind-the-scenes access to Montana shows as well as super rare NFTs which will give the holder exclusive commercial rights related to the “Montega” album.

In April, football player David Beckham also filed three trademark applications related to the metaverse and NFT.

Prior to that, in March, Notorious BIG. LLC, which manages Biggie Smalls’ intellectual property, has also registered three trademarks.

In the case of Notorious BIG, LLC the marks also indicate the company’s likely plans to release NFTs of the late rapper.

In February, YouTube star Logan Paul also filed several trademarks linked to NFT and the metaverse. Furthermore, major brands such as Coca-Cola, McDonald’s, Pepsi, Nike, Mattel already invest in NFTs.

According to data from OpenSea, in the second half of 2021, NFTs trading passed $3 billion.