Blockchain’s gaming team The Sandbox has announced a partnership with Warner Music Group (WMG) to create a music theme park and concert venue as part of its gaming metaverse. Warner Music Group will host a concert and live performances by artists and talent in the metaverse.
Warner Music in a metaverse
The initiative marks Warner Music’s debut in the metaverse and the nonfungible Tokens (NFT) sector. The company’s goal is to provide immersive social events that can help Warner Music artists.
The Sandbox can give artists another opportunity to interact with fans, experiment with virtual entertainment and generate new revenue streams by reaching a global audience.
COO Sandbox and co-founder Sebastien Borge said the partnership “will take the metaverse one step closer to the wishes of fans and the community”:
We are transforming The Sandbox into an entertainment hub where creators, fans and gamers can enjoy an immersive experience, the first of its kind and get closer to their favorite music artists through the NFT.
Digital land is still in high demand, and The Sandbox’s consistently high trading volume makes it one of the most competitive metaverses competing with Decentraland. According to The Sandbox, it will sell the land in March 2022, allowing music lovers to buy land adjacent to the WMG land.
WMG, which includes record companies Atlantic, Warner Records, Elektra and Parlophone, is far from the first company to buy real estate in the meta version of The Sandbox. Among the first were The Walking Dead, rapper Snoop Dogg, Adidas, DJ Steve Aoki, Smurfs and CrуptoKitties.