Ledger, a renowned French technology company valued at $1.4 billion, celebrates its tenth anniversary with the launch of a new product: Ledger Flex wallet.
Known above all for its secure hardware wallet solutions for cryptocurrencies, the company announces that the new model will hit the market at a more affordable price, costing US$249.
Additionally, the new wallet comes equipped with Ledger’s Security Key , which allows users to authenticate logins without having to type in passwords or resort to less secure two-factor authentication methods.
In partnership with Ledger Live, the company’s omni-chain companion app, the launch makes it easier for users to interact with their devices from the same brand. As a result, security and convenience are enhanced.
Ian Rogers, Head of Customer Experience at Ledger, highlighted the growing importance of digital asset security. He says we are living in a world of expanding digital assets and AI-powered counterfeiting.
“We offer secure screens that complement the less secure screen you carry in your pocket,” said Rogers, highlighting the relevance of robust humanity and identity proofing technologies in this new context.
Ledger brings security to over 20% of the world’s digital assets
Pascal Gauthier, Chairman and CEO of Ledger, said in a press release:
“After a decade of setting the standard for security and self-governance in crypto assets, we are proud to announce that we are raising those standards even further.”
“Ledger devices already protect over 20% of global digital assets , and our new category of secure touchscreen devices will make self-management more accessible than ever for consumers and businesses alike,” said Gauthier.
Delays in the launch of new Ledger Stax devices
Earlier this year, Ledger launched the Ledger Stax, ushering in a new generation of Ledger hardware that includes secure E Ink touchscreen displays powered by Ledger’s Secure OS.
Ledger only began shipping its latest Ledger Stax devices in May, nearly 18 months after the initial announcement. In collaboration with Tony Fadell, one of the key designers behind the iPod, Ledger introduced an updated wallet that features an E-Ink display.
Ultimately, the prolonged delay in shipping the hardware wallet was attributed to the possibility that the company overpromised in terms of design. In short, the curved E-Ink display built into the Ledger Stax proved more challenging to mass-produce than anticipated.
