Who doesn’t have their own memecoin these days? From U.S. presidents to viral sensations like the Hawk Tuah Girl, an increasing number of public figures are diving headfirst into the world of cryptocurrency. Now, former MMA champion Conor McGregor joins the growing list of celebrity crypto enthusiasts with the launch of his very own token: REAL.

On April 5, the Irish fighting icon officially unveiled the project, which aims to bridge the gap between combat sports and crypto innovation.

According to McGregor, REAL is not just another marketing stunt. In a statement to Cointelegraph, he emphasized that this is not a “bullshit celebrity token”, but rather a serious and forward-thinking initiative. “We’re showing the world how it should be done: honestly, transparently, and with integrity,” said the former UFC champion.

I changed the FIGHT game.
I changed the WHISKEY game.
I changed the STOUT game.

Now it’s time to change the CRYPTO game.

This is just the beginning.

This is $REAL @getrealtoken https://t.co/tdUyvqyZHZ #GetReal pic.twitter.com/imoAYwY8D1

— Conor McGregor (@TheNotoriousMMA) April 5, 2025

REAL Is More Than Just an Investment

With REAL, Conor McGregor intends to demonstrate that crypto can be done differently. The token is part of a broader vision where users are not only passive investors but active participants.

Holders of REAL will gain access to staking rewards and voting rights within the ecosystem, enabling them to have a direct say in the project’s direction. This inclusive model is designed to foster greater engagement and a strong sense of community.

A Promising Launch

Whether McGregor’s ambitions are genuine will ultimately be revealed over time. However, one thing is certain: he’s launching his project at a moment when memecoins are under intense scrutiny—consider the recent LIBRA scandal involving Argentine President Javier Milei.

Despite this, REAL’s debut appears well thought out. The token was introduced via a sealed-bid auction, a method specifically chosen to prevent bots and shady investors from hijacking the sale. This approach helps ensure a fairer distribution among genuinely interested buyers.

Moreover, Conor McGregor is collaborating with the Real World Gaming DAO, a decentralized organization known for driving innovation in the gaming space. By opting for a transparent and structured launch, McGregor signals his clear intention to set himself apart from the chaotic and murky launches that plague many other memecoins.

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Margharet Tess

Editor, Developer at Cryptheory Labs

I have been active in the cryptocurrency world for over 6 years, during which I have written countless articles about this sector. What fascinates me most about cryptocurrencies is their technological aspect and the problems they aim to solve. In the past three years, I have ventured into app development and am currently working on a larger project called P2E Buzzer. Stay tuned for the surprise. 🙂 My previous experiences: Business2Community.com, TradingPlatforms.com

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