Warner Music Group announces partnership with blockchain game Splinterlands

With the cooperation with Splinterlands announced today, the group is once again underlining that it is serious about its new virtual orientation. The cooperation with the gaming company is one of the hopes for new potential sources of income for the musicians under contract with WMG, according to Oana Ruxandra, Chief Digital Officer at Warner Music. Splinterland’s CEO and co-founder Jesse “Aggroed” Reich also said he was excited about the partnership with the music giant. For this it says:

Warner Music Group is a leader in the music industry. It is innovating the music industry to meet the standards set by members of the Web 3.0 community. We are thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, Defi and blockchain.

Splinterland’s CEO and CO-Founder Jesse “Aggroed” Reich

But what exactly are the two companies planning? The official press release states:

By moving towards arcade gaming, Splinterlands and WMG will create mobile-friendly, easily accessible games that will find wider acceptance and encourage community building more easily than traditional play-to-win games.

Source: WMG press release

In addition, it is said that Warner Music artists would like to be able to develop their own play-to-earn games in the future. If you consider that among other names like Ed Sheeran or the California band Red Hot Chili Peppers are signed to WGM, this looks like a good deal for Splinterlands in the first place. It remains to be seen what exactly will result for WMG in the end.

Blockchain-based games have been gaining popularity lately and are in increasing demand. At latest Axie Infinity has shown that blockchain gaming is here to stay.

Splinterlands is basically a free digital trading card game based on NFTs. Spliterlands gives players ownership of their own in-game assets. Through a marketplace, players can purchase individual cards for money in the form of the Splinterlands Token (SPS). The NFT-based game currently has around 1.8 million users, around 450,000 of whom are active every day.