This Thursday (17), during the “2022 Adobe Summit”, Adobe released the “Adobe Metaverse White Paper”, in addition to a series of new functions and tools to build the metaverse.
Contents include Adobe Substance 3D and Adobe Aero for developing applications for the metaverse. Additionally, it encompasses service platforms including Adobe Creative Cloud and Adobe Experience Cloud to help creators create digital reality experiences for the metaverse.
“The metaverse is a place open to all and convenient for the use of various creative technologies. Everyone can communicate, develop and create, buy and even complete various things”, highlighted the company.
Metaverse White Paper
Along with the new applications, the company also announced the “Adobe Metaverse White Paper”, which mentions that the metaverse experience is a rich interactive experience.
The company also highlighted that the metaverse needs to be a shared, collaborative and co-authored experience. Thus, it must include a fully functioning sharing economy that fosters the next wave of innovation.
According to Adobe, its releases focus more on users, immersive business and digital reality.
“We’ve been preparing for a long time as we guide companies in their transformation to new ways of doing business,” said Adobe Vice President Stefano Corrazza.
Adobe said the keys to creating virtual scenes are: efficient 3D and immersive content development; online e-commerce support (browsing, purchasing); and 3D asset versatility (compatible with a large number of existing assets).
As Adobe CEO Shantanu Narayen highlighted, the company sees the metaverse and other immersive experiences as a new wave of digital interaction, to make the digital economy easier to access, the digital economy more personalized, and accelerate the digital transformation of companies.