Non-fungible tokens (NFTs) and metaverse games emerged as one of the most talked about trends of 2021. This was reflected in a sharp increase in cryptocurrency app downloads over the period.
These apps saw massive user growth in 2021 compared to 2020. The increase was over 567% year-on-year, according to a recent report published by mobile marketing analytics platform Adjust and Apptopia.
According to Apptopia’s statistics, the world’s largest cryptocurrency exchange, Binance, was the most downloaded cryptocurrency app in 2021. In this case, more than 20% of Binance downloads came from Turkey. Meanwhile, approximately 9.3% came from the United States.
Another download record holder was Crypto.com being the second most downloaded application. Coinbase took third place. Still, Trust and MetaMask were fourth and fifth in terms of downloads, respectively.
Cryptocurrencies dominate the market
Furthermore, the report also reveals that the worldwide growth of cryptocurrency applications increased by 902% in the fourth quarter of 2021, when the price of BTC also hit its record high.
The data also shows that the role of great personalities and marketing cannot be underestimated. That’s because crypto app downloads increased 280% after this year’s Super Bowl announcements.
“Our data shows a massive increase in demand for cryptocurrency wallets and exchanges over the past year. We look forward to continuing to see crypto apps grow in parallel with digital currency,” said Apptopia VP of Insights Adam Blacker.
As Blacker pointed out, when it comes to engagement, cryptocurrency apps outperform stock trading apps.