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Dutch club PSV to receive entire sponsorship in BTC (BTC)

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Leading Dutch football club, PSV Eindhoven is the latest football club to venture into the crypto space as the club has announced a new partnership with Anycoin Direct, which would see it become the first club in European football to have all of its sponsorship deal paid for using the flagship digital asset, BTC.

The club revealed this via a press statement released on its official website.

PSV to get BTC payment

According to the statement, the 24-times Dutch league winners made the decision to be paid in BTC because of what the future holds for the burgeoning crypto industry. Part of the statement reads, “with sights set on the future, PSV decided to use the service of Anycoin Direct uniquely. The entire sponsorship amount will be paid in BTC.”

It was revealed that Anycoin Direct, a Netherland-based crypto broker, and the club signed a two years deal. The new partnership would be geared towards helping to push crypto adoption mainstream whilst also giving the crypto firm some level of increased publicity in Europe.

Whilst commenting on the deal, PSV’s Commercial Director Frans Janssen opined that the future of digital assets and the entire crypto industry is promising while adding that “as a club in the heart of the Brainport region, we are always innovating; cryptocurrency fits well into this picture.”

This view was also corroborated by the COO of Anycoin Direct, Lennert Vlemming who said “payment in BTC marks the next step for the adoption of cryptocurrency in the EU.

BTC payments are in vogue in sports

Interestingly, this is not the first time that a football team would be receiving payment in BTC. Southampton FC, an English premier league team, would be receiving some of its end-of-the-season bonuses in the digital gold. The club’s partnership with would allow it receives this payment method if it believes there is a future for the asset.

Apart from Southampton, we reported that the San Jose Sharks NHL team was also going to be receiving BTC payments for its season tickets and suite leases.

The post Dutch club PSV to receive entire sponsorship in BTC (BTC) appeared first on CryptoSlate.


All content in this article is for informational purposes only and in no way serves as investment advice. Investing in cryptocurrencies, commodities and stocks is very risky and can lead to capital losses.

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