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Ea Sports joined with Nike: Trend reversal for blockchain gaming?

2 min read

It was a bang for the crypto market. Two of the world’s largest corporations announced a Web3 partnership last week: EA Sports and Nike, giants of their respective industries. Together they will integrate NFTs into Electronic Arts’ popular sports video games. Details are sparse so far, but the potential is huge. The football game “FIFA” alone reaches over 200 million people a year. Is the trend reversal for NFTs in games now?

NFT and blockchain game prices are down more than 90 percent from their all-time highs. Advances by well-known game publishers have always been acknowledged by the player community with shitstorms of colossal proportions. Electronic Arts experienced this firsthand. The firm’s CEO, Andrew Wilson, declared NFTs and blockchain the “future of industry” in November 2021. And rowed back a few days later when gamers and gaming media showered him with hatred. The aversion to the topic in the scene is still great.

Nike’s NFT platform is a success

But in the background there has been a change for a while. The best example: Square Enix, one of the largest video game companies in the world (including “Kingdom of Hearts”, “Final Fantasy”). He has been converting his business model to blockchain, metaverse and NFTs for months. In return, almost 50 game brands were sold last year, including the legendary Tomb Raider. Square Enix is ​​also working on a Web3 gaming platform. The first blockchain games are to be published in 2024.

Electronic Arts is now integrating “Swoosh” into its games, Nike’s Web3 platform. It was launched in 2021 – with great success. In that year alone, the sports shoe manufacturer earned around 185 million US dollars from the sale of NFTs. These offer access to exclusive events and meetups and are to be integrated into metaverses and games in the future, such as from EA Games. In addition, owners can change and exchange them, becoming digital designers themselves. Nike’s approach is considered a model of success among the Web3 pioneers.

Further Web3 cooperations just a matter of time

All of these initiatives also rely on the same blockchain, Polygon. The Ethereum offshoot is one of the big winners of the crisis year 2022, the big Web3 door opener for corporations. The balance sheet: 200 million wallet addresses, over a billion transactions processed and a growing army of well-known partners, including Reddit and Warner Music. In other words: united under the Polygon umbrella, further Web3 cooperations of corporations can only be a matter of time.

All content in this article is for informational purposes only and in no way serves as investment advice. Investing in cryptocurrencies, commodities and stocks is very risky and can lead to capital losses.