Super Bowl LVI, the game that defines the American football champion in the United States, will take place on February 13. And exchange FTX intends to carry out a free distribution of BTC during the match.
According to Sam Bankman-Fried, founder of FTX, the campaign is part of the exchange’s marketing push for the event. In addition to the distribution, FTX is also planning to launch an exclusive ad during the game break.
No one knows how much BTC FTX will donate, as the amount has not been revealed. However, the exchange explained that the exact number will depend on what time the ad appears in the Super Bowl. In this sense, Bankman-Fried explains that:
“We are making our big debut game and giving the time our ad runs in BTC. For example, if it runs at 9:02 EST, we will give 9.02 BTC.”
We're giving some #bitcoin away!— FTX – Built By Traders, For Traders (@FTX_Official) February 7, 2022
How much? $1 million worth?! $1.5 million worth?!!?! We don't actually know yet.
The later our Big Game ad airs, the more #bitcoin you can win. See you Sunday! #FTXcontest
No purchase necessary. Subject to T&C: https://t.co/L7o8Jz25TT pic.twitter.com/mfA0q2FIFG
How to participate
Distribution will begin as soon as the FTX ad airs at halftime in the game. Then, FTX will post the ad on its twitter account as pinned message.
Anyone who wants to participate needs to follow the FTX profile on Twitter and retweet the commercial video. The promotion period will be valid between the time of publication and 01:59 on Monday (14). That is, only retweets made between this period will be awarded free BTC.
From among FTX’s followers, four winners will be chosen to receive the grand prize. However, the campaign is only available to US residents (from all 50 states except New York).
Sports Marketing Works for FTX
FTX grew at a rapid pace, gaining popularity among many cryptocurrency enthusiasts. The winning recipe is based on a combination of product diversification, good technology and sports involvement.
FTX was the first cryptocurrency exchange to buy an ad for the Super Bowl. The amount was not revealed, but by the price estimates of the ads, FTX must have paid US$ 7 million.
But it won’t be the only exchange attending the biggest US sporting event. Crypto.com has also purchased their space and will have a commercial at halftime.