Manchester City Teams Up With NEM to Release NFT Collection
2 min read
Manchester City, reigning EFL Cup champions, have announced their plans to release an NFT collection to commemorate the title win.
The English Premier League’s Manchester City club has joined the Non-Fungible Token(NFT) craze with help from Riyad Mahrez and Sir Kenny Dalglish. Man City is coming off a historic fourth EFL Cup win in as many years, plus a Premier League win and has chosen to commemorate the feat with a collection of NFTs.
The “1” collection is comprised of a series of digital art pieces that will launch on May 24 on MakersPlace. A portion of the proceeds will be donated to the City in the Community charity. Spearheading the project are two players, one current and one former legend. Mahrez and Sir Dalglish, along with the club, have also teamed up with NEM Group to create the collection.
The project couldn’t have picked a better pair of players to head up the NFT project. Sir Jenny Dalglish is hands down the most successful and beloved player in Liverpool’s storied history. Dalglish earned such honors by winning the Euro Cup twice as a player and once as a manager in 1985. The legend also won Manager of the Year honors three times in his coaching career. Joining him is Algerian superstar and current player Riyad Mahrez. Mahrez was named ‘African Footballer of the Year’ in 2016 and was a clutch member of the EFL Cup winners in 2020/21, scoring a trio of goals in the semi-final match vs Paris-Sait Germain.
The pair of players are not only teaming up for this project but are also working with NEM Group separately to create their own digital memorabilia NFTs. The collections will feature digital art that commemorates moments in the two players’ careers and will be powered by the blockchain NEM symbol.
Sir Kenny Dalglish commented:
“NFTs give fans the chance to collect unique moments from the careers of their favourite players and provide athletes with a whole new way to reward their most devoted supporters. The launch of the NFTs powered by Symbol is an exciting development and it’s brilliant to see this revolutionary technology creating collectible mementos for the fans.”
NEM Group’s move into the digital collectible market with Man City is focused on bringing fans and supporters closer to the brands and players they love via a premium product experience.
The announcements by both the team and its players come in a time where sports and NFTs are gaining a lot of traction together. Especially in the world of Soccer/Football. Across the pond, Major League Soccer is also jumping into the NFT world for the first time. Four artists representing the Portland Timbers, LA Galaxy, Seattle Sounders, and Atlanta United will each create art to be auctioned on Bitski.
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