Yet another giant company is showing interest in the metaverse and digital assets. This time, the payment company Mastercard is the one that is mobilizing to occupy its space on Web3.
Last week, the company filed 15 trademark applications with the US Patent and Trademark Office. The orders relate to NFTs, metaverse, cryptocurrencies, markets for digital goods, and payment processing.
Mastercard has filed 15 trademark applications for— Mike Kondoudis (@KondoudisLaw) April 8, 2022
▶️Its Circles Logo
Indicating plans for
✅NFT backed media
✅Payment processing in the Metaverse
✅Marketplaces for digital goods + NFTs
✅E-commerce transactions in the Metaverse#NFT #Metaverse #Web3 pic.twitter.com/IlamOZ6OLZ
One of the requests says:
“Providing an online marketplace for buyers and sellers of downloadable digital goods and media authenticated by non-fungible tokens (NFTs).”
Another trademark application mentioned downloadable music files that would be converted and/or authenticated by NFTs.
The company also filed a request to create digital cards that would allow it to receive payments for goods and services in the metaverse.
The files in question were archived in base 1b. That is, Mastercad intends to use them in the future.
“We are continually looking for opportunities to offer new and unique experiences to our customers and cardholders. This filing is simply part of that effort, ensuring that trademark protection for our brand is maintained for any potential use in the metaverse around the clock,” a Mastercard spokesperson told Business Insider.
Mastercard and cryptocurrencies
This is not, however, Mastercard’s first foray into the crypto world. After all, in January of this year, the company signed a partnership with cryptocurrency exchange Coinbase to make NFTs more affordable, with the acceptance of Mastercard card payments by NFT on Coinbase.
“Coinbase wants to simplify the user experience to allow more people to join the NFTs community. That’s why we’re working with Mastercard to classify NFTs as ‘digital goods’. This will allow a wider group of consumers to buy NFTs,” Coinbase said at the time.
In 2021, the company launched with ConsenSys a solution to make the ETH network more scalable, faster and more private.
Likewise, rival Mastercard Visa has been showing it wants to be part of the cryptocurrency transformation.
In March of this year, the company launched a program focused on NFT called “Visa Creator Program”. The initiative will help content creators build businesses with non-fungible tokens.