Paris Saint-Germain has signed an exclusive three-year regional partnership agreement with one of Latin America’s (LATAM) leading online betting providers.
The Parisian club is now one of the most popular clubs in LATAM, particularly in Brazil, which is the home country of many of its former and current players.
Playbetr will thus benefit from the ever-increasing popularity of one of the world’s most influential sports clubs in LATAM and will secure exclusive marketing rights for its users.
As part of the deal, Playbetr will benefit from the installation of Digital Overlay technology at the Parc des Princes, which will target LATAM audiences. This innovative system, the first of its kind in France, geo-localizes the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster’s audience.
Playbetr will also benefit from VIP seats for home matches at the Parc des Princes, club legend meet-and-greet sessions, signed shirts and memorabilia, private events at the Parc des Princes, as well as “money can’t buy” experiences for Playbetr customers, clients and employees.
What is more, Playbetr will have access to Paris Saint-Germain’s digital platforms, including gameday posts to promote special offers. The betting platform will also provide its customers with enhanced odds for Paris Saint-Germain matches and will collaborate on special promotions developed in association with the club.
“We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first-ever Official Latin American Betting Partner,” said Paris Saint-Germain’s Chief Partnerships Officer, Marc Armstrong.
“We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand.”
Marvin Jones, Chief Marketing Officer of Playbetr, also commented: “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial. Paris Saint-Germain has built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”
About Paris Saint-Germain
Paris Saint-Germain football club was created in 1970 and celebrated its 50th anniversary in 2020. Since QSI’s purchase of the club in 2011, it has undergone a transformation to become one of the world’s top football clubs and global sports brands.
The club has won 27 trophies in just ten years, for a total of 43 in its history, making it the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar Jr and Mbappé, both ranked amongst the top four players in the world. The international popularity of the club never stops growing.
It is now one of the most followed clubs in the world, expanding from zero to a community of over 100 million social media followers in just ten years. This pioneering sports club – which includes men’s football, women’s football, handball, and judo squads – was one of the first sports clubs to branch into eSport back in 2016.
Giving back to the community is fundamental to the club, which has drastically increased the capacity of its foundation to develop wide-reaching programs for disadvantaged young people.
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