UEFA is the newest entity to join the fan engagement-focused blockchain platform Socios.com for the launch of Fan Tokens.
According to a statement from UEFA, the organizations have signed a Global Licensing and Regional Sponsorship agreement. Thus, Socios.com will be able to launch fan tokens for the UEFA Champions League; UEFA Europa League; UEFA Europa Conference League and UEFA Super Cup.
In addition, Socios.com will sponsor the UEFA Champions League and UEFA Super Cup for the 2021-2024 cycle in the United States.
As UEFA highlighted, through the partnership, Socios.com will benefit in a number of ways. This includes brand exposure on virtual boards, sponsorship billboards and US digital sponsorship rights.
“We are thrilled that a market leader like Socios.com will become UEFA’s first Fan Tokens partner. We are always on the lookout for innovative partnerships, including the growing cryptocurrency market and blockchain-based fan engagement. With extensive experience working with some of the world’s leading sports organizations, it is clear that partnering with Socios.com is an ideal fit that adds value to fans,” said Guy-Laurent Epstein, UEFA Marketing Director
Also according to the statement, Fan Token holders will receive various rewards, such as VIP travel to UEFA Events, the opportunity to visit UEFA headquarters, virtual encounters with UEFA legends, match tickets, merchandising and souvenirs.
“This innovative partnership is the result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to improve the sports fans experience,” said Alexandre Dreyfus, CEO of Socios.com
About Socios.com
Socios.com is a blockchain platform that has become popular in recent years. The company allows fans to buy Fan Tokens from some of the biggest and most renowned sports clubs in the world.
These Tokens, in turn, allow users to influence their teams through popular vote. Additionally, they may qualify for rewards.
To date, more than 120 major sports organizations have partnered with Socios.com. The list includes football clubs, Formula 1, UFC and various teams from the NHL, NBA, NFL and MLS.st
Netflix films the strange life of the BTC launderers
