HTML Email Newsletters – 5 Ways to Improve Your Response Rate3 min read
Are you sending out regular emails to your mailing list and still getting dismal results in the response rate department? Maybe it’s time that you take a closer look at your emails and determine where the fault lies.
Here a few tips to keep in mind to help you improve your response rates almost instantly.
Make sure that your emails are not being blocked by spam filters. Only send emails to people who have opted to receive emails from you. Familiarize yourself with the CAN-SPAM Act and follow its guidelines religiously. To prevent your emails from being labeled as spam, pay attention to spam triggers and avoid them at all cost. An example of spam triggers are all caps subject lines, excessive punctuation, repeated phrases, and specific words/phrases that trigger the spam filters. The trigger words and phrases are continually changing, so it is a good idea to keep yourself up-to-date on these things.
Make sure that your emails are being opened. Once you are sure that your emails are reaching your mailing lists’ inboxes, the challenge now lies in having your recipients open and read your emails. To achieve this end, you should create subject lines that catch the attention of your recipient. Remember that the subject line is the only part of your email that people see before they decide to open it. So, make these subject lines pique the interest of your recipient so that they will actually open your email.
Get your recipients to open your emails CONSISTENTLY. Getting your recipients to open your email the first time they receive it is one thing, getting them to open your emails consistently is a whole other story. In order for your recipients to open your emails each and every time they receive them, you should keep your content interesting. Most people will open your newsletter once or twice to see if they’re any good. If they see that your newsletters contain stuff that they’re interested in, they will look forward to receiving your newsletters and make it a point to actually read them.
It is very important for a newsletter to have quality and usable content for your readers. Useful content comes in the form of information that they can use to solve a problem and build their business or improve their daily lives. They can also come in the form of product promotions and offers.
Get your readers to respond to your offers. To get your readers to respond to your offers and promotions, you have to make sure that these offers are appealing to them. Focus your offer on something that is related to the content of your newsletter. If you are highlighting a particular product, offer a discount for that product or offer a free sample of that product with a purchase of some other product.
When you give special product offers in your newsletter, make sure that they are time-limited. Setting a time limit to your promotions will get your readers to act fast boosting your overall response rates.
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