In case you haven’t been able to keep up with the latest news from the world of NFTs, here’s a brief selection of the ones that caught our attention the most.
From launches of new collections, to updates on platforms and other news about the crypto world, the idea is to bring an overview of what moved the market and caught the media’s attention during the week.
In today’s edition, we bring you some news in the world of NFTs, including new projects by companies such as Tag Heuer and Chevrolet, and new partnerships between Meta, Prada and Balenciaga, in the advancement of their presence on Web3.
Check out the projects and other news from the world of NFTs!
Avatar Store has brands like Prada and Balenciaga
A new marketplace created by Meta called “Avatar Store” will be launched in the coming days, where people will be able to buy virtual clothes from brands like Prada,
Balenciaga and Thom Browne.
“Web3 and Meta are bringing unprecedented opportunities to Balenciaga, our audience and our products, opening up new territories for luxury,” said the CEO of Balenciaga.
Balenciaga, Cédric Charbit.
The announcement was made last week by Meta CEO Mark Zuckerberg and Instagram VP of Fashion Partnerships Eva Chen. The marketplace will initially launch in the US, Canada, Thailand and Mexico, and over time, independent designers will also be able to offer digital clothing for sale on the platform.
Items will range from $2.99 to $8.99 and will allow users to dress up their avatars in the latest designer clothes.
Need a fresh fit for your avatar? We're launching our Avatars Store on Facebook, Instagram and Messenger so you can buy digital clothes. Mark Zuckerberg and @evachen212 tried out new looks from @BALENCIAGA @Prada @ThomBrowne ✨https://t.co/7SN0hdYz2D pic.twitter.com/Bp9zeK2ZNl— Meta Newsroom (@MetaNewsroom) June 17, 2022
Tag Heuer announces function that allows users to display their NFTs on the brand’s smartwatch
Tag Heuer continues to advance strategies in the crypto world, this time allowing users to display NFTs on the screen of their smartwatches via a connection to crypto wallets.
The new feature is being added to the Tag Heuer Connected Caliber E4 smartwatch. Additionally, functionality will be updated free of charge for smartwatch owners via Apple’s App Store and Google’s Play Store.
With the new feature, customers will be able to securely connect their crypto wallets, including Metamask and Ledger Live. The clock screen has three different ways to show the time while also displaying NFT artwork, working with all the collections on the ETH network.
Tag Heuer worked directly with collectors to perfect the new feature, with some collectors even lending their NFTs to the new feature launch campaign.
This is not Tag Heuer’s first step into the crypto world. Recently, the brand partnered with Bitpay to accept online cryptocurrency payments.
Get connected – link your #crypto wallet to your #TAGHeuerConnected Calibre E4 and show off your #NFT collection artwork on your wrist.— TAG Heuer (@TAGHeuer) June 20, 2022
Learn more at: https://t.co/f0Jemd317O#Ledger #BAYC #WoW #CloneX #Cryptopunks pic.twitter.com/8OugXzFasr
Chevrolet launches exclusive NFT in partnership with artist Xsullo
An exclusive 2023 Chevrolet Corvette Z06 NFT is being auctioned on the marketplace
Super Rare. The winner will receive not only the NFT, but also a real Corvette Z06 in real life.
The “Own the Color” NFT, which depicts a Corvette Z06 in Mint Green, was created by artist Xsullo.
The auction starts today (20th) and ends on June 24th, and proceeds from the sale (including primary sale and royalties on secondary sales) will go to the nonprofit DonorsChoose as charitable donations.
Be the one, in one-of-one. Own the Color, the NFT collaboration between #Chevy #Corvette #Z06 and @xsullo, is live at https://t.co/rATRRWT0Bh. One lucky bidder will own a 1/1 NFT artwork and the only 2023 Corvette Z06 in Minted Green. Benefitting @DonorsChoose. pic.twitter.com/nmimq8CWRN— Chevrolet (@chevrolet) June 20, 2022