Famed rapper Snoop Dogg and his son Cordell Broadus (aka “ChampMedici”) have teamed up with mob-themed metaverse Mobland to release NFTs of digital marijuana farms.
According to a statement about the partnership, digital items will pioneer a new “grow to earn” feature, “grow to earn”, in Portuguese.
Digital weed in the metaverse
Snoop Dogg’s Digital Marijuana Farms NFTs will be used to promote the launch of commercial buildings in Mobland, which are expected to launch later in the quarter. For Mobland, the introduction of commercial buildings will revolutionize the design of the existing metaverse.
“NFT 1.0 is about characters and individual items, NFT 2.0 is about land and real estate, NFT 3.0 is about business and utilities on top of land and real estate,” said Mobland co-founder Roy Liu.
As Liu stated, bringing digital cannabis to Mobland will further help the adoption of the metaverse and GamiFi 2.0. Also within the partnership, will launch exclusive Champ Medici content
“I watched my dad play video games my whole life. Cannabis and game controls live hand in hand with it. So I think it makes sense to bring the metaverse and digital weed together.”
Meanwhile, Snoop stated that there is a paradigm shift being promoted with the metaverse. That’s why he wants to be at the forefront.
But Snoop Dogg isn’t the only strong supporter of the Mobland metaverse. The platform is backed by some of the biggest names in the industry, including Terra co-founder Do Kwon, Twitch co-founder Justin Kan, and Animoca Brands.
In practice, the metaverse is regarded as the crypto version of Mafia Wars, a game where players act like gangsters in their own mafia organization. In addition to being a meeting place, the metaverse allows players to participate in daily events and games.
Snoop Dogg, NFTs, Metaverse and Cryptocurrencies
In recent months, Snoop Dogg has become one of the biggest supporters of the NFTs and the metaverse.
After all, in addition to acquiring several NFTs, he signed several partnerships with cryptocurrency companies and launched his own collections.
Rapper released his exclusive collection of NFTs on the Cardano blockchain. The collection will include “iconic NFT collectibles, previously unreleased music, and other limited-edition items.”
snoop too it became one of the backers of crypto payments startup MoonPay, alongside Justin Bieber and others.