David Beckham, the legendary football player, has become the latest sports figure to embrace blockchain, NFTs and the metaverse, announcing that he will be the global ambassador for DigitalBits.
DigitalBits is a layer 1 blockchain technology that allows assets such as NFTs made by artists, sports groups and other brands to be tokenized on its blockchain.
According to the ad, Beckham will embark on a series of projects that will demonstrate the power and potential of the DigitalBits blockchain.
“This global partnership will drive innovation and sustainability in the industry and cultivate new ways for Beckham to connect with his fans around the world. As DigitalBits is a blockchain for brands, Beckham will leverage his vast experience and relationships working with global brands including Adidas, Maserati, Tudor, Sands, Diageo and EA.”
Furthermore, the announcement also details that Beckham will launch a series of NFTs and other blockchain-based digital assets, which will be minted exclusively on the DigitalBits blockchain.
“I’m always interested in finding new ways to connect with my fans around the world. The moment I spoke with Al and the team at DigitalBits, I knew this was a great opportunity to create new experiences for my fans online. I’ve always been proud to work with the best teams and I’m very excited to work on my NFT collections and more innovations in the future,” said Beckham.
David Beckham is not the only sporting icon to have dabbled in cryptocurrency. As previously covered by U.Today, Japanese professional tennis player Naomi Osaka has become an ambassador for cryptocurrency exchange FTX.
As part of the arrangement, Osaka will reportedly receive a stake in FTX as well as other payments. The top-seeded tennis player has now joined American professional basketball star Stephen Curry, legendary quarterback Tom Brady and his supermodel wife Gisele Bündchen.
As more celebrities join the cryptocurrency bandwagon, regulators are becoming increasingly concerned. The Bank of England announced the creation of the country’s first regulatory framework for cryptocurrencies and digital assets, even though the sector is still small