Emirates plans to launch NFTs and expand experiences in the metaverse

Emirates, one of the world’s leading airlines, has announced that it plans to expand experiences in the metaverse and launch NFTs. Their goal is to increase revenue and improve customer service.

According to a statement sent by the company to CriptoFácil, Emirates strongly believes in the potential of blockchain technology. In addition, he sees NFTs as a new form of remuneration and interaction in the virtual environment.

“Emirates has always embraced advanced technologies to improve our business processes, enhance our offering to customers and enrich the skills and experiences of our employees. We are excited about the opportunities in the digital space of the future,” said CEO and President Saeed Al Maktoum.

As highlighted by the company, the first launch will be of NFTs related to experiences and items related to Emirates. The company’s first tokens should be launched later this year.

“NFTs are designed to be collectible and utility-based. And the first projects are already underway, with launch scheduled for the next few months,” said the company.

Emirates and NFTs

Emirates further added that its pavilion on the Dubai Expo 2020 website will be repurposed as a hub for innovation and future-focused projects involving the metaverse, NFTs and Web3.

“Dubai and the UAE are leading the way in the digital economy, having a clear vision supported by practical policy and regulatory frameworks in areas such as virtual assets, artificial intelligence and data protection,” Maktoum pointed out.

Also according to the executive, the company intends to make a large investment in its metaverse and NFTs initiatives. He did not, however, provide information on how the company intends to act in the metaverse.

“We are committing a significant investment in financial and resource terms to develop products and services using advanced technologies that will deliver revenue, brand experience and business efficiency,” he revealed.