Why did Bill Gates invest 15 million USD in Likewise?
3 min readThe well-known billionaire and entrepreneur Bill Gates has… Likewise invested. The company’s focus is on using artificial intelligence (AI) to provide personalized recommendations to the user.
This move is consistent with Gates’ long-standing interest in AI and his forward-thinking mindset.
The startup based in Silicon Valley Likewise emerges at a time when artificial intelligence is becoming increasingly important.
Once owned by a handful of large tech companies like IBM, Microsoft and Google AI is now experiencing a wave of niche startups that are tackling specific problems with targeted solutions.
Likewise wants to stand out from other providers and introduces its chatbot called Pix provides a unique platform for media tips.
Pix is based on the technology of OpenAI and leverages the power of natural language processing to analyze user preferences and create tailored recommendations for various forms of entertainment, including TV shows, movies, books, songs and podcasts.
“In our opinion, the personal agent aspect will play a major role in the next few years“said Ian Morris, Managing Director of Likewise. “This is something we really want to define.“
Likewise launched an AI chatbot called 'Pix' on Thursday.
Supported by Bill Gates' firm and powered by OpenAI, Pix gives personalized entertainment recommendations based on user data.
(Video credit: @Likewise) pic.twitter.com/qhgfk5VWLp
— The Rundown AI (@TheRundownAI) October 6, 2023
Likewise for individual suggestions
Based on over 600 million consumer data Likewise Offer a recommendation platform that outperforms streaming services’ existing recommendation software.
Users can join Pix Interact via text or email and ask questions to refine the chatbot’s suggestions.
The personal assistant approach of Likewisethe of Pix stands out from the crowd of AI-controlled chatbots.
Pix is not limited to specific streaming services, but updates its recommendations dynamically and in real time. He uses content available on platforms such as Netflix, Hulu and HBO Max Are available.
Some chatbots are known for making up answers or relaying facts that don’t correspond to reality, which is known as hallucination.
“We will have the same challenges and I think this will be part of all AI services for a while“said Morris over Pix.
In the broader context of the AI world, large companies like Microsoft, Google and Meta (earlier Facebook) has already integrated AI technology into its product offerings.
Bill Gates’ investment in OpenAI made possible Microsoft early access to the functions of generative AI.
Bill Gates as a big supporter of AI
Gates has long been considered a big supporter of AI. As co-founder of Microsoft He has promoted the development of AI technologies and advocated for the potential of AI in social change.
So he met in 2016 OpenAI and holds ChatGPT for a revolutionary technology. In Likewise He is said to be $15 million have invested.
In one Blog post from March Gates wrote that AI can improve equity by unlocking resources and expanding access to healthcare and education.
He noted that AI tools can support doctors and educators so that they can provide more targeted assistance to disadvantaged populations in developing countries.
AI can also be useful in educating students and improving test scores.
The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone. It will change the way people work, learn, travel, get health care, and communicate with each other. https://t.co/uuaOQyxBTl
— Bill Gates (@BillGates) March 21, 2023
However, Gates acknowledged that proper testing and security measures are needed before integrating AI.
“Governments and philanthropy will have an important role to play in ensuring that AI reduces inequality, not increases it“he said.
Although the technology is promising, its applications are still limited and imperfect.
As someone who has contributed to fears about computerization in the past, Gates believes AI will be similarly transformative without eliminating jobs.
“Entire industries will adapt to this. Companies will distinguish themselves by how well they use them“he wrote.
Despite concerns, Gates remains optimistic that AI’s benefits to humanity can outweigh its disadvantages if developed and deployed responsibly.
“The age of AI is full of opportunities and responsibilities“locksmith.
Gates’ Microsoft has also made some notable investments in AI companies. So the tech giant has $13 billion in OpenAI invested and in return received access to its AI research and development resources.
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