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SEO software is one of the best and most effective ways to increase website publicity. With more visitors on the Internet, your business will get many more potential clients, which of course will increase your profit. Google indexes 56 billion pages, making it harder than ever to get noticed among them.
Fortunately, nowadays there are SEO tools that can easily help sites grow. If you want to see your website in the first search position, then you are at the right address. In this article, we will describe SEO as such, list its types and look at the best programs that will make your business break all the search bars.
Top SEO Tools
- SEMRush – The overall best SEO software for competitor analysis
- Ahrefs – Excellent for site owners of all sizes
- Siteimprove – Best for automatic SEO monitoring
- Moz Pro – Great for small businesses looking to expand
- Spyfu – The best SEO software for link building
- SE Ranking – The best all-round SEO software
- RankIQ – Designed specifically for bloggers and publishers
- Phrase.io – Ideal for content creators
What types of SEO software are there?
Before we dive into the reviews themselves, let’s briefly explain the concept of SEO itself. This is an English abbreviation for search engine optimization. Internet search engines sort search results according to certain rules; pages that fulfill most of them are then visible in the first places. SEO then serves to satisfy these rules and the pages are placed as high as possible.
Overall, search engine optimization is an extremely complex topicconsisting of several smaller subtopics such as keyword research, title hierarchy, meta tags, technical analysis, etc. Although everything can be set manually, the work will not be nearly as efficient as when one of the SEO tools helps you .
Some of them work in general, others for individual subtopics and partial SEO practices. In the following section, we’ll look at the different types of these programs, what exactly they do, and list the top 3 of each. Are you ready to rank your page among the most searched?
On-page optimization and content optimization
One of them is also on-page optimization.
This field of SEO generally includes factors that can be adjusted directly on the pages to increase the position in the search results. These include, for example, headings and their structure, meta tags, images, keywords and many other categories. Search engines want to offer their users the best and clearest content possible,and these factors contribute to it. So Google automatically examines them, determines how good the pages are and then assigns them a certain score.
3 best SEO tools for on-page optimization and content optimization
Are you ready to optimize your site? These 3 excellent SEO tools will help you achieve better content structure to increase your search ranking.
1. SEMRush – Generally the best SEO software for content and site optimization
SEMRush is an excellent tool for all users who want a comprehensive approach to optimizingtheir sites. This program offers a variety of SEO functions, such as content analysis, keyword suggestion, backlink analysis, and more. At the same time, it also provides detailed data about the competition, which it then compares with the user’s site and gives suggestions for improving the position.
- Large database of keywords
- It shows the history and evolution of the search position
- Thanks to a number of tools, optimization is very simple
- It can be complicated for beginners
- Difficult to navigate at first
It starts at $119.95 per month
Yes, 30 days
2. SEOQuake – Best SEO Audit Software
SEOQuake is a fast and clear web application that can perform a comprehensive audit of your site. It analyzes all the necessary SEO metricsand provides accurate information on what needs to be done to maximize the potential to rank on the first search results. But the biggest advantage is that you can use the program completely free of charge.
- It provides real-time analysis
- It delivers valuable information about SERPs
- It is available for free
- Only for Chrome and Firefox
The program is free
3. Siteliner – The best free on-page optimization tool
Siteliner comes with three main advantages: it is free, efficient and very easy to use. If you are not an SEO expert and only have a small site that needs to be optimized, Siteliner is the tool for you. In a clear user interface, you can easily find out which SEO areas you should focus on. It is also worth noting that this is one of the best tools for in-depth link analysis.
- Fast and simple user interface
- No SEO knowledge required
- It does an excellent job of analyzing links
- Maximum 250 scans per month (full version required for more)
- It only offers analytical tools
The program is free
Keywords are undoubtedly one of the most important aspects of SEO. In general, this is the systematic use of words that are most often entered into Internet search engines. Thanks to this, the probability that your page will be shown to users increases.
We will illustrate the principle with an example: you own a bicycle rental company want to increase your publicity on the Internet. Your site is called: “Bicycles for rent”, but no one is responding because you have chosen the wrong keywords. While the words Bicycles for rent are searched about 10 times a hour, the words “Bike rental” are searched 1,000 times, thus appearing to more customers. Keyword tools can therefore recommend phrases that are searched for most often.
3 Best SEO Keyword Research Tools
Do you want a page with the most searched keywords to climb to the top of the search? Then check out the 3 programs below.
1. KWFinder – The best SEO software for keyword research and market analysis
KWFinder tool is one of the best tools for finding keywords. It has a simple and intuitive user interface in which it assigns the most important statistics to each word, such as search volume, related keywords, competitor analysis and more. KWFinder also offers local SEO, which is especially suitable for businesses in cities.
- Simple to use
- Option of multiple registered devices
- 48 hour money back guarantee
- Excellent local SEO
- Some users will find the number of words insufficient
Starts at €29.90 per month
Yes, 10 days
2. AnswerThePublic – Excellent SEO software for tracking the latest trends and terms
AnswerThePublic is a long-standing and very well-known platform that even very well-known bloggers go to for inspiration . However, it is important to mention that this is not a typical keyword search tool, but rather an idea generator. It shows new trends that have the potential to grow, giving you the opportunity to be the first to write a bombshell article. It is the first point from which you need to move on, but the beginning is half the battle.
- An excellent tool for tracking trends
- Frequent updates
- Historical data
- Unlimited searches on a paid plan
- Questions are mostly searched, not words
- Only 2 free searches per day
Starts at $99 per month
Yes, 2 searches per day per IP address
3. FatRank – The best browser extension for keyword research
FatRank is quite a veteran in keyword research, but it holds its own in 2022. It differs from other programs in that it can only be downloaded as a free browser extension. This allows users to research the keywords and SERPs of any site they visit. Although FatRank lacks some of the features of paid tools, it is an excellent free option for beginners.
- The browser extension is free
- It delivers very accurate keyword results
- Data is not backed up anywhere except the cache
- Search by one word only
The program is free
Link building means placing links leading to your site from other sites that are more popular. For example, it can be blogs or various forums. This is because browsers favor websites that are linked by trusted and well-known portals. But how do you find out which sites to link to? And link building SEO tools that can identify the right portals for targeting will help you with that.
3 best SEO tools for link building
Link building is one of the most important factors determining search position. Use the right tools and the first rank in the search is yours.
1. Ahrefs – The best SEO software for link building and backlink analysis
Ahrefs is one of the most famous and trusted link building tools. It gives users access to the data of billions of websites with all SEO metrics. The data can then be filtered to select the most appropriate referral portals. At the same time, it can check and analyze backlinks, i.e. links leading to your site from other platforms.
- Excellent analysis and research
- It collects all the necessary data
- It offers deep analysis of any link
- Quite expensive
- No trial version
Starts at $83 per month
It’s not free, but for $7 you can try the program for a week
2. Majestic SEO – The best SEO software for finding and analyzing links
Majestic SEO is an excellent platform whose approach to link building is very comprehensive. Not only does it offer site analysis, backlink checking and finding the best portals to refer to, but it can evaluate a whole range of SEO metrics. These include, for example, Trust Flow, Citation Flow, Visibility Flow and others. Thanks to them, you will know exactly what is missing from your page and, thanks to useful advice, you can quickly fix the problem.
- It precisely searches for quality links
- Useful tools for monitoring competitor sites
- It offers a variety of metrics to assess the performance of a certain page
- It doesn’t have as big a database as Ahrefs
- It does not offer a free trial
Starts at €46.99 per month
3. Linkody – The best link building analysis of competitors
Linkody is an excellent backlink finder that informs you of their potential gain or loss. It also provides an overview of active competitor links and can determine which portals will be suitable for your site to link to . The tool also offers many useful metrics to assess the quality of the linked links, thanks to which you get an overview of the complete functionality of the page.
- Great at identifying quality links
- Detailed analysis with many metrics
- Real-time link checking
- It offers a free trial version
- Database with much lower link count than previous tools
- Does not use custom metrics
Starts at €10.50 per month
Yes, 30 days
This SEO strategy is no longer as technical as the previous one, but it is certainly no less important. The English term blogger outreach refers to the process in which website owners contact influencers and popular bloggers with the desire to promote their product. This not only helps with quality link building, but also works as excellent advertising. However, finding suitable people is a very difficult task, which can be helped by SEO tools that have their own database of popular blogs and influencers, information about what they do and how much publicity they have.
3 best SEO tools to increase blog publicity
If you want your product to be seen on popular blogs, Facebook posts or Instastories, the following tools will help you with this.
1. BuzzSumo – Best SEO software to increase blog publicity
This app is every marketer’s dream. It offers a whole range of names of bloggers, influencers, journalists, their main platforms, reach, follower demographics and more. Everything is clearly available in a single application, thanks to which you will have all campaigns under your thumb. Additionally, BuzzSumo provides live tracking of posts on various platforms.
- Large database of bloggers and influencers
- Advanced tracking allows you to observe individual posts
- Notice of publication of articles
- Some features are rather expensive
- For beginners, the environment could be confusing
Free; better versions from $79 per month
Yes, 30 days
2. MuckRack – The best SEO PR management software
MuckRack describes itself as a universal PR software. It was designed to help users find relevant bloggers, media and other key people to promote their products. Although it was purposefully not created precisely for SEO purposes, paradoxically it has become one of the most powerful tools for any SEO expert who aims to increase the popularity of their customers’ products.
- Excellent search
- Enables team collaboration
- The largest database of bloggers and journalists
- It doesn’t have exact prices
- Limited activity on social networks
3. PitchBox – The best integrated SEO software to increase blog publicity
PitchBox is an excellent combination of blogger contact platform and SEO analysis tools. Although, as they say, he sits with one butt on two chairs, he handles both functions brilliantly. While blogger outreach is based on its own system, SEO is managed thanks to integration with optimization leaders on the market such as Moz, Majestic and Ahrefs. In addition, it combines both areas in one beautiful and clear application, which is a huge advantage.
- Integration with leading SEO companies
- Developed using the Getting Things Done (GTD) methodology
- Customizable advertising campaigns
- Inaccurate pricing
- Some users find the user experience stuck
Technical analysis and site construction
Now let’s get back to the slightly more technical side of SEO, literally. Technical analysis is a process in which the structure of the page is examined primarily from a programmatic point of view. It is often confused with on-page SEO, but it differs in its scope of action. While on-page edits only what is visible on the page, page construction is, on the contrary, what is invisible to the user.
So we’re talking about indexing, architecture, file names, use of status codes, redirects, ease of navigation between pages, and more. A proper site structure will help with a higher ranking, as it will be easier for a robot (crawler) to explore. And if it’s easy for a robot to explore, it must be simple for users, which Google obviously favors.
3 best SEO tools for technical analysis and site architecture
Are you ready to improve your site’s SEO? Below you will find the best tools for technical analysis and site construction repair.
1. ScreamingFrog – The Best Technical Analysis Tool
With a comprehensive range of tools, ScreamingFrog is an excellent tool for any SEO professional. Of course, it offers basic analysis of pages, links, meta data and more, but also advanced XPath data extraction and XML page generation. A bonus is that it can communicate with other SEO applications such as Google Analytics, Google Search Console and Page Speed Insights.
- A robust platform for technical SEO site analysis
- Works with other optimization tools
- It can visualize the construction of the page for clearer data processing
- It is not a web application and installation is more complicated for some users
Free version 500 crawls, paid plan for €189 per year
Yes, 30 days
2. DeepCrawl – The best SEO platform for automated analysis
DeepCrawl is the real king of technical analysis. It is generally considered one of the best crawlers in the world, which it achieves thanks to complex and well-programmed algorithms. However, its biggest advantage over the competition is automation, as it offers a number of options to regularly check the status of your site.
- Very accurate site analysis
- It offers a flexible API
- It automates all necessary SEO work
- It doesn’t have exact prices
- You will most likely need an experienced programmer to set it up
SERPstat – The best site crawler
SERPstat is used by a number of well-known companies, such as Samsung or Adidas. This is a complete package of SEO tools that cover the areas of search engine optimization from start to finish. This means that the platform is huge and could be very confusing for beginners.
- It processes data from multiple search engines at once
- It has its own, patented tools
- Performs high-quality SEO site audits
- Plans can be expensive for larger businesses
Starts at $48 per month
Another important SEO factor is page loading speed. As we have already mentioned, Google tries to provide the best pages in the search engine, so that customers are satisfied with the results. But if he were to include pages that are not optimized and take half a minute to load, customers would probably not be thrilled. For that reason, search engines heavily penalize slow sites, even if they have god-like content.
3 Best SEO Tools to Check and Optimize Page Speed
Want a page that loads at lightning speed? Then consider using one of the following tools
1. GTMetrix – Best Site Speed Checker
GTMetrix is one of the world leaders in measuringsite speed and performance. It offers a detailed evaluation of the site’s health and provides a variety of metrics to help you know which problem to focus on. In addition, it supports measurement for most devices and platforms, so you can optimize your site for all cases.
- Excellent analysis full of information
- Data can be extracted to PDF
- Availability 24/7
- Pricing system
- Not suitable for beginners
Free, better plan starting at $10.67 per month
Yes, the basic plan is free
2. Pingdom – The best speed and availability monitoring tool
Similar to GTMetrix, Pingdom is a site for measuring and testing the loading speedof websites. However, this tool offers a whole range of tools for its long-term monitoring, so it is more suitable for continuous analysis than for a one-time evaluation of the condition. An interesting feature is monitoring the number of active users in real time.
- A very good measure of site availability
- Sends smart status notifications
- It can be complicated for beginners
- Mobile app is missing
It starts at $10 per month
Yes, 30 days
3. SEOSiteCheckup – The best tool for your own SEO company
If you happen to own a search engine optimization company, SEOSiteCheckup will definitely come in handy. Because it offers analysis that is highly customizableand even intended for you to publish the final report on your own behalf. In addition, it offers a variety of other tools to measure SEO beyond page speed.
- Simple to use
- Excellent for beginners
- Own SEO reports
- It is quite expensive
It starts at $89.95 per month
Yes, 30 days
Collection of SEO statistics
The last type of SEO tool no longer deals with optimization itself, but collects data about it. These programs are used to obtain, analyze and process data related to the availability and traffic of the page, the aim of which is to inform about the progress and success of ongoing SEO campaigns. Search engine optimization is a long-term process that requires a bit of experimentation, finding out what works and what is better to avoid. This is exactly why this type of tool comes in handy.
3 Best SEO Tools for Collecting SEO Statistics
Below you will find the best SEO success monitoring tools that anyone who wants to achieve great results over the long term should be using.
1. Ubersuggest – Best trending app
Ubersuggest is an excellent application for monitoring not only your own site, but also global trends. In the application, it offers a number of useful tools for complete SEO management, which include, for example, keyword research, website traffic metrics, backlinks and more. The entire user interface is nice and easy to understand, so ideal for beginners.
- Excellent competitive analysis
- Great keywords
- Low price
- It also offers a lifetime plan
- The trial version is very limited
It starts at $12 per month, or $120 for life
Yes, limited number of searches
2. WooRank – The best web core monitoring app
WooRank is one of the leaders in the field of SEO reporting and primarily strives to simplify marketing for small businesses. The company offers a set of tools to help achieve better results with less effort. These include, for example, SEO optimization analysis, a keyword search tool or a site architecture audit.
- Excellent analysis of competitive sites
- It uses cross-platform metrics
- It offers a trial version
- Limited possibility of cooperation
- It is quite expensive
It starts at €53.25 per month
Yes, 14 days
3. GrowthBarSEO – Best Content Reporting Software
In reporting the success of SEO campaigns, GrowthBarSEO is one of the most comprehensive tools ever. Monitors everything related to site growth, maintenance, construction and speed. In addition, it is one of the first companies on the market to incorporate artificial intelligence into its tool. It also offers browser extensions.
- It offers unique tools
- Simple access
- A whole range of price options
- Backlink monitoring is not that effective
- Oriented to smaller companies
Starts at $29 per month
Yes, 5 days
What is SEO software
As we mentioned at the beginning of the article, SEO is an abbreviation of “search engine optimization”. It is a method of systematically modifying pages in such a way that they meet the criteria of search engines (such as Google, Seznam, Bing, etc.), which affect their position in the search. The goal of any portal is to be ranked first, as this will subsequently gain the most attention from users.
SEO tools greatly simplify this process , as they have access to a wide range of databases and information scattered across the Internet. We can use keywords as an example. If there were no SEO tools and the owner wanted to attract as much attention as possible to his website, would ask the question: “What exactly would you type in a search engine if you wanted to rent bikes here?” How can you imagine , such work would take too much time.
But on-page optimization tools offer a quick and efficient solution for all the work associated with growth. Although you could certainly do without SEO tools, in the end they will not only make your work easier, but above all they will also provide much more accurate data, thanks to which you will achieve much better results than if you obtained information in other ways.
What are the benefits of using SEO programs on your site?
SEO tools are somewhat necessary in today’s business world, as they allow you to increase website traffic , i.e. the number of potential customers and thus subsequent sales. Considering the competition among tens of billions of sites, this is really a bit of a necessity. So, SEO software can help improve your website’s visibility on the Internet.
But the biggest advantage of SEO tools is that, of course, they save time and energy , as we have already illustrated in the previous section. Using these programs, you will have all the necessary data processed and served directly for use.
Each program offers different functions, according to which, of course, the price also depends . There are a number of free SEO tools that might be a good place to start. You will try to navigate the world of SEO and if you manage to optimize the page, it is only good. But if you’re in a highly competitive industry, you probably won’t be able to avoid paid programs anyway.
Relevant trends of SEO programs
As is the case in other fields, artificial intelligence is receiving the most attention in SEO tools . A number of companies are already working on its implementation, and we hope that it will bring many benefits to users. Among other things , a trend of so-called hyperlocal SEO has recently appeared , which appears mainly in large cities, for example in New York. This is optimization for a very specific area, for example one street or block of houses.
If your pages are only on the back row in search results, don’t worry, the train hasn’t left yet. There are many effective SEO techniques you can use to increase your search rankings, and the best SEO tools will help you do just that.
So don’t wait, start using one or more of SEO tools today and you’ll be surprised how traffic to your website will only grow!
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