International sports channel ESPN on Wednesday announced a partnership with Web3-focused Tom Brady, Autograph, to launch NFTs.
According to a press release, the channel will release a collection based on the documentary series about the legendary quarterback called “Man in the Arena: Tom Brady”.
The collection focuses on the key achievements of Brady’s 22-year NFL career. In all, there were seven Super Bowl victories from 2002 to 2021.
The NFTs collection was designed in conjunction with Religion of Sports. It is a media content company co-founded by Brady. In addition, the company is co-founded by filmmaker Gotham Chopra and former football player Michael Strahan.
Man in the Arena NFTs: Tom Brady
The non-fungible tokens are available exclusively for viewing on Autograph.io. In the meantime, sales will take place on the DraftKings Marketplace.
About the partnership Dillon Rosenblatt, co-founder and CEO of Autograph, highlighted:
“This collection around the ‘Man in the Arena’ documentary series marks the beginning of our relationship with ESPN. As NFT’s first partner to ESPN, the possibilities in sports and technology are endless. We couldn’t be more excited to bring this content to the world in a massive way.”
The collection consists of three ESPN zine covers illustrating Brady’s career, victories and achievements.
In addition, the quarterback will also sign 50 NFTs from the collection. A second “Back in the Arena”-themed collection will then be released in conjunction with the premiere of the tenth episode of the series.
“ESPN is excited to offer our first NFTs to serve our fans at the intersection of sports, technology and content,” said Kevin Lopes, vice president of sports business development and innovation at ESPN.
The Man in the Arena is directed by Gotham Chopra. The series features Brady and other notable figures deconstructing the milestones of his legendary NFL career, exploring the psychological and emotional terrain of each victory and defeat.