American pop star Billie Eilish joins the Metaverse. Lash Music LLC filed a trademark application for the singer’s name and Blohsh logo with the U.S. Patent and Trademark Office.
Billie Eilish enters the Metaverse sector
An application filed on February 26, 2022 indicates that the pop singer plans to enter the metaverse, offering an nonfungible token (NFT), digital collectibles and software using virtual currency. Patent Attorney Michael Kondudis on Twitter З. March said:
Billie Eilish headed to Metaverse.
The recording artist filled 2 trademark aplications, for her name and the Blohsh logo. The filling indicate an intent to present its brand in the following areas:
2. virtual currency;
З. digital collectible item.
Billie Eilish’s move will allow fans to buy and download her digital media created using blockchain technology, video game software and other virtual goods, including game resources and virtual currency used in video games and virtual worlds.
This development is no surprise, given that Universal Music Group (UMG) also recently announced a partnership with the NFT Curio platform and Billie Eilish is one of UMG’s most popular recording artists.
This post reflects the growing interest of popular musicians in the Metaverse and the NFT. According to Michael Kondudis, musicians as diverse as country singer Dolly Parton, hip-hop DJ Grandmaster Flash and rock band KISS have filed a similar trademark application.
It’s not just musicians who are joining this trend. The list of popular brands and media personalities applying for trademarks related to Metaverse and NFT is still growing. These now include the American lingerie and cosmetics brand Victoria’s Secret, the fast food giant McDonald’s, the New York Stock Exchange (NYSE) and the beverage company Monster Energy.
The NFT is a relatively young direction, but interest in it is growing rapidly. According to research by Finbold, the number of NFT trademarks in the United States increased 400times in 2021, with the highest number in December.
In December 2021, 407 trademark applications were filed with the U.S. Patent and Trademark Office, while in January 2021 there were none at all. Growth strengthened in January 2022, when 15 applications per day were registered.