World-famous fast food chain Burger King announced that the company has launched an NFT campaign called “Keep It Real Meals”.
The project is created in cooperation with NFT marketplace Sweet and will work with celebrities such as Nelly, Anitta or Lil Huddy.
Burger King project “Keep It Real Meals”
Popuplárny marketplace Sweet has announced a partnership with a global fast food giant. Burger King has come up with a new campaign that will be different from other NFT concepts. The “Keep It Real Meals” initiative will provide QR codes bound to six million packaging for snacks. Scanning QR codes unlocks the digital collector’s collection. Their collection can lead to unlocking various bonuses.
The campaign will feature three celebrities. Celebrities such as will work with LILHUDDY, Brazilian singer Anitta and also an American rapper Nelly. Some of NFT bonuses will have very interesting and unusual features, such as the option make a phone call with one of the celebrities.
The popularity of the NFT sector is growing
“Buyers will be able to choose from three” Keep It Real Meal “boxes by Nelly, Anitta and LILHUDDY, which will be available in Burger King (so far only in the US), until stocks run out,” the company said. “As soon as clients scan the QR code of the package Real Meal from one of the performers, they receive one of three variations of NFT collector’s items. Clients complete a set of one of the artists when they collect the same variations of each NFT collector’s piece. ”
The notice further states: “Once the set is complete, the client will automatically receive a fourth NFT, where he will receive certain rewards. These will include a variety of prices from digital 3D collectibles, Whopper sandwiches for the whole year, or even be able to personally talk to one of the performers.
Burger King is not the first and certainly not the last world-famous brand to focus on a new virtual trend. Brands like Snickers, Ax, Arizona Iced Tea and others have become interested in blockchain technology and are working on various projects.