Non-Fungible Tokens (NFTs) have fallen into “the favor” of companies, clubs, athletes and celebrities. Recently, Brazilian national team striker Neymar launched your own collection of NFTs. Before that, the Club de Regatas Vasco da Gama did the same in partnership with Binance.
The hype around this market is such that “NFT” was elected the word of the year from the Collins Dictionary. The term displaced the words “crypto” and “metaverse”.
Now, it’s time for the Budweiser beer brand to announce its first collection of NFTs, the “Budverse Cans: Heritage Edition”.
Budweiser joins the wave of NFTs
According to a press release released on Monday (29), the initiative is the deepening of Bud’s foray into the ecosystem of digital assets.
The collection consists of 1,936 Budverse digital cans. The number is a reference to the year the company started launching canned beer.
Each ETH-based NFT is unique, generated using archived photos, advertisements and designs from across Budweiser history.
Of the total, 36 are considered “gold NFTs”. In other words, they are rare tokens that cost US$999. The rest of the items are considered basic editions, which cost $499.
Purchasing these NFTs, which Budweiser called “key to Budverse,” is only available on the company’s website to US residents of legal age.
“Each NFT will act as a key entry to Budverse, unlocking exclusive benefits, rewards and surprises for all NFT holders.”
As Budweiser has reported, there will be an additional $75 charge for each NFT purchase. The fee will be used to cover the Gas fee of the ETH network, where the tokens are based.
Tokens can be purchased in fiat currencies, credit card, BTC or ETH via Coinbase Commerce.
Also according to the statement, there will be a maximum purchase of $10,000 per person per day. The amount includes sales tax and fees.
“Now you can have a piece of history and a collection that gives you access to the future of Budverse,” said the project’s website.
Budweiser’s foray into the NFT market comes about three months after the company purchased an NFT of a rocket emblazoned with its logo for 8 ETH, worth $25,000 at the time.