How to watch Apple event today: UK start time and what to expect from November 2020 ‘One More Thing’ showcase
2 min readApple is expected to announce its next generation of Mac computers today – powered by new processors.
The tech giant outlined its plans to switch from processors made by Intel to its own self-made Silicon CPU (central processing units, also known as chips) during its annual developers’ conference in June.
It is holding a virtual event today, which will shed some more light on what to expect from the new machines.
The event is titled “One More Thing” – a riff on late Apple co-founder Steve Jobs’ famous catchphrase he would utter at the end of presentations, before revealing a final surprise.
When is the November Apple event?
The virtual event will be held on Tuesday 10 November from Apple’s base in California, starting at 10am PT.
This means it will kick of at 6pm in the UK.
How can I watch it live?
The event will be streamed live on the Apple Events website, which you can find here. If you visit the site now it allows you to add a reminder to your calendar.
Apple is also streaming the event live on YouTube right here. YouTube also allows you to set a reminder.
If you have Apple TV, the event will also be streamed within the app.
What is expected to be revealed?
It is unclear what the products announced will be, but it is more likely that they will be portable MacBook laptops rather than the iMac desktop computers.
“With its powerful features and industry-leading performance, Apple Silicon will make the Mac stronger and more capable than ever,” said Apple’s chief executive Tim Cook in June.
“I’ve never been more excited about the future of the Mac.”
The decision is a significant one, as Apple claims its own chips will allow its machines to run more quickly while consuming less power than is possible using chips made by Intel.
The company announced record quarterly earnings for the Mac two weeks ago, reaching $9bn (£6.9bn), a rise of 30 per cent compared to the same three-month period the previous year.
A significant increase in people requiring new computing equipment for working from home during the coronavirus outbreak is likely to be a driving factor behind the record figures, with the MacBook Pro model accounting for the majority of sales.
