Cryptocurrency exchange OKX announced this week that it has entered into a multi-year deal with McLaren Racing, a motorsport team known for competing in Formula 1.
According to a statement, with the partnership, the exchange becomes the Main Official Partner of the McLaren Formula 1 Team and the McLaren Shadow esports Team from 2022.
As provided for in the agreement, OKX will be one of McLaren Racing’s greatest allies. The company’s mission will be to drive the team’s global audience experience. At the same time, the exchange will take cryptocurrencies to the racetracks.
McLaren Racing is one of the most recognized motorsport teams. The team has won eight constructors’ world titles and 12 drivers’ world titles.
Cryptocurrencies on the slopes
With the partnership, McLaren will boost the crypto brand and embed it in the daily lives of an ever-growing audience.
According to the statement, the expectation is that, year after year, the partnership between the organizations will offer new and exciting news to fans of speed, performance and spectacle.
The launch of the OKX brand at McLaren will take place on the 8th of May. At the 2022 Miami Grand Prix, which will take place next Sunday, the 8th, the OKX brand will be stamped on the rear wing, front wing, mirrors, cockpit side, warhead and “cockpit” of the McLaren MCL36 F1 cars.
In addition, it will feature the overalls and helmets of drivers Lando Norris and Daniel Ricciardo. Also, it will be in the McLaren F1 Team kit and the McLaren Shadow Team kit.
As highlighted Haider Rafique, head of marketing at OKX, the McLaren represents all that is good in F1:
“Speed, reliability and performance are at the heart of any top-tier cryptocurrency exchange. We innovate our platform every day, ensuring the highest speed of order execution for our users.”
Meanwhile, Lennix Lai, managing director of OKX stated that the company loves the McLaren brand and team.
“In a short time, we built a unique friendship and discovered a philosophical alignment between us. It’s about creating magical moments for fans for years to come.”
OKX will sponsor McLaren
For Zak Brown, CEO of McLaren Racing, the partnership generates a lot of enthusiasm for the team. He also highlighted the innovative character of the cryptocurrency exchange
“We are thrilled to announce this partnership with OKX ahead of the Miami GP. In a rapidly evolving industry, OKX is a long-standing brand that brings innovation, analysis and precision so that its users can accomplish great things.”
Brown also added that the first Miami Grand Prix is the perfect occasion to launch this important partnership. According to him, McLaren will collaborate with OKX to take the fan experience to new heights.
OKX is a cryptocurrency platform through which people can trade and invest thousands of cryptocurrencies, digital goods and collectibles.
In 2021, the total trading volume on the platform has increased by more than 700%. Meanwhile, the number of trades carried out on the platform has increased by 480%. Today, OKX is the ninth largest cryptocurrency exchange on the market by volume traded in the last 24 hours.