Yet another tech giant has announced its entry into the metaverse. The South Korean multinational Samsung said it has partnered with the company Naver Z to use the digital universe platform Zepeto with millions of users in several countries.
Samsung’s metaverse was named “My House” and will be introduced in more detail during the 2022 Consumer Electronics Show, CES.
Samsung’s Metaverse will be decorating experience
According to Sam Mobile portal, Samsung describes the project as “a space decor experience”.
In this case, the products made by the company will be replicated in the virtual environment and can be used by visitors to decorate their properties in the metaverse.
Although it seems more like a marketing strategy, the project can gain bigger proportions depending on the developments.
Samsung’s My House metaverse map will be available for download on the Zepeto mobile app via the Google Play Store.
While Samsung hasn’t provided much detail on how the metaverse works, the company has guaranteed it will do so during the 2022 CES to be held in the first week of January.
Companies in the metaverse
Samsung’s entry into the metaverse is just another step for the company that already uses augmented reality (AR) resources.
Samsung recently used AR technologies to promote its latest product through the DreamGround experience in Hollywood.
In addition, the organization has also partnered with Microsoft to develop a new head-mounted HoloLens display.
Microsoft is also moving to join the metaverse “wave” driven by Meta (formerly Facebook).
Bill Gates highlighted that the rise of the metaverse will transform the work in the future.
As stated by the billionaire, in the metaverse, users will have a 3D virtual avatar. Thus, they will be able to attend meetings in virtual offices or other destinations. At the same time, they will be able to interact with their colleagues’ virtual avatars.
“Over the next two to three years, I predict that most virtual meetings will shift from two-dimensional images to the metaverse. It will be a 3D space with virtual images”, wrote Gates.