Formula 1 fans will be pleased that Alfa Romeo wants to make its mark in the metaverse. Alfa Romeo joins a group of leading brands that bravely pave the way for virtual worlds and enters the metaverse Everdome to its fans and the rest of the racing community brought a new virtual experience.
The Alfa Romeo F1 Orlen team will have their new home in the Everdome meta version.
Using ultra-HD photogrammetric scanning technology, Everdome wants to create super-realistic digital environments powered by Epic Games’ Unreal Engine 5. Users will be able to create their own photorealistic avatars and explore a digital landscape that is almost indistinguishable from ours.
Metaverse is the perfect place to expand our interaction with fans and enable them to become interactive participants in the racing industry. Everdome’s mission is to develop a super-practical metaverse that connects the brand and the individual and creates a living WebЗ environment accessible to all.
Many major sports brands known to the public are aware of the potential of metaverse and present a whole new way to connect with their fans, which combined with the continued growth of land sales across different metaverses makes their own site very exciting for all brands.
Through this partnership, the Alfa Romeo F1 Team ORLEN Everdome will provide a place where fans and the racing community can generally interact with the team and the brand within the team’s own virtual real estate. With a nonfungible token, land buying and selling, a commercial center and the greatest symbolism that exists, Everdome will define life in the virtual world.
The Alfa Romeo F1 Team ORLEN is managed by the Sauber Group. The passion for racing has been at the heart of Sauber since its founding in 1970. This innovative Swiss company has been developing the race car for the championship for more than 50 years. In 2018, he entered into a long-term partnership with Alfa Romeo and during the celebrations of 30 years of Formula 1 racing, competed in the championship in 2022 as the Alfa Romeo F1 Team ORLEN.
Metaverse is an open virtual home for brands that want to get even closer to their fans. Thanks to the virtual universe, team fans can become not only spectators, but also active members of the Alfa Romeo community.